Bond Brand Loyalty, a leading global customer engagement agency, today announced a strategic partnership with CataBoom, a behavioral marketing engagement platform. The partnership allows Bond to further enhance its capabilities to deliver increased customer and employee engagement.By using games and game mechanics to engage and instantly reward customers, Bond can provide enhanced strategies that drive customer acquisition, further personalize engagement and increase retention. CataBoom's unique solution allows Bond to enrich its class-leading Synapze Loyalty and CRM platforms to deliver more immediate, tangible results by leveraging the consumer's innate desire to play games and win.
"The engagement landscape is ever-changing, and program operators are looking for new ways in which to capture the repeat attention of prospective and existing customers along the entire journey," said Maria Pallante, VP, Loyalty Solutions at Bond. "Partnering with CataBoom allows us to quickly deploy programs that dramatically increase desired behaviors with instant rewards that drive measurable results for our clients."
"We're excited to pair our technology with Bond, a strategic leader in the loyalty space. Today, companies need to look beyond the transaction and engage consumers throughout the whole experience in non-traditional ways. Games and loyalty experiences that deliver instant gratification are a highly effective way to drive conversion and keep loyal customers coming back for more," said Todd McGee, CEO of CataBoom.
