Whataburger Score More

Collect and Win
Instant Win
Loyalty Amplification
Scratch Off


Whataburger’s “Score More” Collect & Win game engaged loyalty members with daily ‘grab bag’ scratch offs within the Whataburger loyalty app and players received a chance to win free Whataburger for a month, year or decade. With the completion of each challenge, an additional free play was unlocked for a total of 17 possible plays each week.

Components of Game

Loyalty Amplification
Instant Win Engine
Collect and Win

Campaign Results


additional plays

2.8M+ additional plays through product purchase and completions of challenges


daily game plays

1M+ daily game plays


unique players

495k+ unique players

Give your customers an unforgettable experience.

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