Friday's Five Fridays

Awareness
Engagement
Player Return
Consumer Engagement

Solution

Friday's Five Fridays campaign presented loyalty members with  games to play within their mobile app during each month that had five Fridays throughout the year. Members played for a chance to win points, prizes and free food.

Components of Game

Data Collection
Instant Win Engine
3 Reel Slots

Campaign Results

2X

Engagement

2X the normal campaign engagement

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