Mobile App Engagement

Awareness
Engagement
Player Return
Consumer Engagement

Solution

Friday's Launched an on-going program called Five Fridays. Game play is available for loyalty members within their mobile app during each month that has five Fridays. Members can plan for a chance to win points, prizes and free food.

Components of Game

Data Collection
Instant Win Engine
3 Reel Slots

Campaign Results

2X

Engagement

2X the normal campaign engagement

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Friday's Launched an on-going program called Five Fridays. Game play is available for loyalty members within their mobile app during each month that has five Fridays. Members can plan for a chance to win points, prizes and free food.

Read the Case Study →