Cinemark - Jumanji Case Study

Cinemark - Jumanji

Awareness

Co-Marketing

Ticket Sales

Consumer Engagement

Solution

Cinemark offered a collect and win, co-marketing challenge prompting players to get all six “Jumaji” characters in a time-based reward series of games, including Memory Game, Burrow Bust, Avoid Game, Puzzle, and Match. After the third card, tickets were purchased to level up with a special pin, or non-ticket buyers had an AMOE alternative entry method. Designed to drive sales, game prizes included Cinemark Movie Club discounts and perks, “Jumanji” swag, and digital downloads.

Campaign Results

4.5 Min

Game Play

4.5 Min Average Game Play

Increased

Ticket Sales

2X More Ticket Sales

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