Solution
T-Mobile deploys bi-weekly, in-app games for “T-Mobile Tuesdays” with different brand partners. Each brand partner benefits from the play impressions and provides the prizing for that game play. A variety of games are used based on the brand partner and experience desired.
3x
Traffic
3X Traffic to Sponsor’s Website
95k
plays per min
95k Plays Per Minute at Peak
50%
Engagement
50% of Subscribers Engage
2X
Engagement
2X the normal campaign engagement