T-Mobile deploys bi-weekly, in-app games for “T-Mobile Tuesdays” with different brand partners. Each brand partner benefits from the play impressions and provides the prizing for that game play. A variety of games are used based on the brand partner and experience desired.
3X Traffic to Sponsor’s Website
plays per min
95k Plays Per Minute at Peak
50% of Subscribers Engage
2X the normal campaign engagement
Alaska Airlines solidified their reputation for care in the air with an interactive game and quiz on their blog channel. Created via self-service with CataBoom's consulting, this Covid-centric campaign's ROI paid for the platform's cost for the year, awarding players with next-level surprises along the way!