How Leading Brands Leverage CataBoom

Learn how brands unlock the full potential of their marketing campaigns with CataBoom’s Catapult gamification platform. 

Trigger. Engage. Reward.

In today’s landscape, retaining value customers requires more than just discounts and points. CataBoom’s Catapult platform delivers gamified experiences that inspire desire customer behaviors, drive repeat customers, and foster deeper customer connection.

Trigger

Target your customers with personalized triggers based on key behaviors or events.

Engage

Your customers play branded game experiences for a chance to win or obtain an offer.

Reward

Unique prizes or special offers create a meaningful value exchange with your customers.

Use Cases Achieved by Popular Games

Each game created within the Catapult platform can achieve different use cases. Here are some of the most common ones.

Objectives

Increase purchase/sales, surprise & delight, drive app downloads, create buzz.

Mechanic

Quick, engaging games like wheels, scratchers, and instant wins.

Impact

Instant gratification boosts purchase frequency and brand affinity.

TRIGGER

Loyalty, email, or app system triggers game.

ENGAGE

Consumer engages with a chance to win game.

REWARD

Reward is fulfilled.

Objectives

Enhance customer engagement, educate customers, reduce churn rate.

Mechanic

Interactive games like puzzles, memory, and word games.

Impact

Skill-based challenges foster deeper brand connection and incentivize consistent engagement.

TRIGGER

Loyalty, email or app system triggers game.

ENGAGE

Consumer engages with a game of skill.

REWARD

Reward is fulfilled.

Objectives

Brand differentiation, customer behavior modification, increase average order value.

Mechanic

Combines skill challenges with a final layer of chance for an exciting twist.

Impact

Creates a dynamic experience that rewards both dedication and luck, driving higher purchase values and loyalty behavior.

TRIGGER

Loyalty, email or app system triggers game.

ENGAGE

Consumer engages with a game of performance.

ENGAGE

Consumer engages with a chance to win game.

REWARD

Reward is fulfilled.

Objectives

Enhance customer insights, improve customer satisfaction, upsell & cross-sell.

Mechanic

Captures customer data with games like polls and quizzes and creates a value exchange with chance-based games.

Impact

Unlocks valuable customer data while rewarding participation, leading to personalized offers and increased customer satisfaction.

TRIGGER

Loyalty, email or app system triggers game.

ENGAGE

Consumer engages with a game collecting information.

ENGAGE

Consumer engages with a chance towin game.

REWARD

Reward is fulfilled.

Objectives

Customer retention, drive return website traffic, boost brand recognition.

Mechanic

Combines games, polls and/or quizzes with collect & win mechanics for long-term engagement.

Impact

Encourages repeated website visits and app usage, fostering a loyal community built on sustained interaction.

TRIGGER

Loyalty, email or app system triggers game.

ENGAGE

Consumer engages with game and/or activity to collect piece.

COLLECT

Consumer unlocks a series of pieces to unlock reward or more games.

REWARD

Reward is fulfilled.

Objectives

Increase purchase/sales, surprise & delight, drive app downloads, create buzz.

Mechanic

Quick, engaging games like wheels, scratchers, and instant wins.

Impact

Instant gratification boosts purchase frequency and brand affinity.

TRIGGER

Loyalty, email, or app system triggers game.

ENGAGE

Consumer engages with a chance to win game.

REWARD

Reward is fulfilled.

Objectives

Enhance customer engagement, educate customers, reduce churn rate.

Mechanic

Interactive games like puzzles, memory, and word games.

Impact

Skill-based challenges foster deeper brand connection and incentivize consistent engagement.

TRIGGER

Loyalty, email or app system triggers game.

ENGAGE

Consumer engages with a game of skill.

REWARD

Reward is fulfilled.

Objectives

Brand differentiation, customer behavior modification, increase average order value.

Mechanic

Combines skill challenges with a final layer of chance for an exciting twist.

Impact

Creates a dynamic experience that rewards both dedication and luck, driving higher purchase values and loyalty behavior.

TRIGGER

Loyalty, email or app system triggers game.

ENGAGE

Consumer engages with a game of performance.

ENGAGE

Consumer engages with a chance to win game.

REWARD

Reward is fulfilled.

Objectives

Enhance customer insights, improve customer satisfaction, upsell & cross-sell.

Mechanic

Captures customer data with games like polls and quizzes and creates a value exchange with chance-based games.

Impact

Unlocks valuable customer data while rewarding participation, leading to personalized offers and increased customer satisfaction.

TRIGGER

Loyalty, email or app system triggers game.

ENGAGE

Consumer engages with a game collecting information.

ENGAGE

Consumer engages with a chance towin game.

REWARD

Reward is fulfilled.

Objectives

Customer retention, drive return website traffic, boost brand recognition.

Mechanic

Combines games, polls and/or quizzes with collect & win mechanics for long-term engagement.

Impact

Encourages repeated website visits and app usage, fostering a loyal community built on sustained interaction.

TRIGGER

Loyalty, email or app system triggers game.

ENGAGE

Consumer engages with game and/or activity to collect piece.

COLLECT

Consumer unlocks a series of pieces to unlock reward or more games.

REWARD

Reward is fulfilled.

Top Marketing Objectives You Can Achieve with Gamification

Here are some of the top marketing use cases that can be influenced by the Catapult gamification platform.

Enhance Customer Engagement

Gamification can make interactions with your brand more fun and interactive, driving higher engagement.

Acquire New Customers

Engaging gamified experiences can attract new customers with a more memorable first impression.

Differentiation from Competitors

A well-designed gamification strategy can set you apart from competitors by offering a unique and engaging experience.

Increase Purchase/Sales

Gamification can incentivize purchases through points, discounts earned through play, and special offers.

Data Collection & Insights

Gamification creates a value exchange to capture 0p and 1P data that nudges customers towards desired behaviors, like completing surveys and polls.

Enable Personalization

Gamification programs can be tailored to different customer segments based on their preferences and behaviors.

Increase in Customer Lifetime Value

By rewarding desired behaviors, gamification can encourage customers to spend more over time.

Brand Loyalty & Advocacy

Gamification can foster a sense of community and connection, leading to stronger brand loyalty and positive word-of-mouth.

Encourage Loyalty Points Redemption

Gamification can turn points into motivators, driving actions and eliminating point liability.

Increase Average Order Value

Gamification can encourage customers to spend more per purchase by offering rewards for reaching specific order value thresholds.

Upsell & Cross-sell

By offering points or rewards for purchasing specific products, gamification can encourage upselling and cross-selling.

Event and Experience Creation

Gamification elements can be integrated into events and experiences to make them more engaging and interactive.

Channel Metrics Achieved through Gamification

Here are some of the top channel metrics that often align with marketing and loyalty objectives.

Email/SMS

  • Open Rate
  • Click-Through Rate
  • Retention Rate
  • Revenue Attribution
  • Conversion Rate
  • Bounce Rate
  • Subscriber Growth
  • Time Spent Viewing

Website

  • Traffic/Visits
  • Time on Site
  • Repeat Visits
  • New Visits
  • Bounce Rate
  • Conversion Rate

App

  • Downloads/Installs
  • Active Users
  • Retention Rate
  • Session Length
  • Session Frequency
  • App Ratings
  • Customer Segmentation
  • Conversion Rate

Social Media

  • Engagement
  • Reach/Impressions
  • Retention
  • Conversion Rate
  • Follower Growth
  • Click-Through Rate

Physical

  • Visits
  • Repeat Visits
  • Conversion Rate
  • Engagement

Trusted By

The CataBoom gamification platform has been used to create over 250 million engagement experiences by some of the largest and most respected brands in the world.

Let’s Work Together

From self-serve subscriptions to fully-managed individual campaigns, we craft partnerships that enable you to make the most of the CataBoom Catapult platform.

Subscription

Annual License & Platform Access

Self-Service Plans

Bronze • Silver • Gold

Full-Service

Hybrid Service

Campaign

Individual Executions

Promotions

Awareness & Education

Engagement Drivers

& More