Cinemark and Sony teamed up for a "Venom", "Spiderman" and "Morbius" movie co-marketing, multi-release promotion by prompting Cinemark Movie Rewards Members to buy a ticket and receive a PIN code. Designed to drive sales, codes could be redeemed for instant prizes like Marvel swag and Cinemark tickets, as well as a sweeps entry for grand prize to attend the "Spiderman into Spiderverse 2" premiere. Purchasers of all three tickets won a bonus chance of 8 grand prize entries.
Prizes and Rewards
12K Instant Win Prizes and Rewards
Unique Game Plays
120K Unique Game Plays
Brand Awareness & Sponsorship
T-Mobile deploys bi-weekly, in-app games for “T-Mobile Tuesdays” with different brand partners. Each brand partner benefits from the play impressions and provides the prizing for that game play.
Alaska Airlines solidified their reputation for care in the air with an interactive game and quiz on their blog channel. Created via self-service with CataBoom's consulting, this Covid-centric campaign's ROI paid for the platform's cost for the year, awarding players with next-level surprises along the way!
Awareness, Co-Marketing & Ticket Sales
Cinemark offered a collect and win, co-marketing challenge prompting players to get all six “Jumaji” characters in a time-based reward series of games, including Memory Game, Burrow Bust, Avoid Game, Puzzle, and Match.
Awareness & Engagement
Friday's Launched an on-going program called Five Fridays. Game play is available for loyalty members within their mobile app during each month that has five Fridays. Members can plan for a chance to win points, prizes and free food.