Michaels Rewards Appreciation Days harnessed the power of CataBoom’s MatchIt and SwipeIt game mechanics to drive acquisition and engagement of loyalty members with a two-game campaign. Released weekly, loyalty members played each game once per day for a chance to win an instant prize of $50 Michaels Rewards Dollars and THREE grand prizes of $1,000 Michaels Rewards Dollars.
Surpassed unique registration goal by 1.8x
new member goal
Surpassed new member goal by 2x
Alaska Airlines solidified their reputation for care in the air with an interactive game and quiz on their blog channel. Created via self-service with CataBoom's consulting, this Covid-centric campaign's ROI paid for the platform's cost for the year, awarding players with next-level surprises along the way!