Michaels Rewards

Acquisition
Loyalty Amplification
Instant Win
Engagement

Solution

Michaels Rewards Appreciation Days harnessed the power of CataBoom’s MatchIt and SwipeIt game mechanics to drive acquisition and engagement of loyalty members with a two-game campaign. Released weekly, loyalty members played each game once per day for a chance to win an instant prize of $50 Michaels Rewards Dollars and THREE grand prizes of $1,000 Michaels Rewards Dollars.

Components of Game

Engagement
Acquisition
Loyalty Amplification
Instant Win Engine

Campaign Results

1.8x

registration goal

Surpassed unique registration goal by 1.8x

2x

new member goal

Surpassed new member goal by 2x

Give your customers an unforgettable experience.

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