Solution
Taco Bell’s launched a custom digital version of their iconic early 2000s Coin Drop countertop game with the help of CataBoom’s Catapult gamification platform. This in-app experience drove loyalty, engagement, and goodwill for Taco Bell. Loyalty members played the game for a chance to win free popular food items in exchange for rounding up their order total in donation to the Taco Bell Foundation, benefiting the next generation of leaders.