Taco Bell Coin Drop

Instant Win
Custom Game
Engagement
Loyalty Amplification

Solution

Taco Bell’s launched a custom digital version of their iconic early 2000s Coin Drop countertop game with the help of CataBoom’s Catapult gamification platform. This in-app experience drove loyalty, engagement, and goodwill for Taco Bell. Loyalty members played the game for a chance to win free popular food items in exchange for rounding up their order total in donation to the Taco Bell Foundation, benefiting the next generation of leaders.

The classic Taco Bell Coin Drop game is simple yet thrilling: players drop a coin down a chute, aiming to land it on a moving platform or target below. The digital version replicates this excitement by allowing players to tap the screen to release a virtual coin. The goal is to land the coin on a specific spot to win rewards.

Components of Game

Loyalty Amplification
Custom Game
Customer Engagement
Instant Win Engine

Campaign Results

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