Dell’s Alienware gaming PCs sought to recharge their brand through clever use of gamification. Together, CataBoom and Alienware developed a four-day Collect & Win program that rolled out daily games, including Match It, Word Fury, a Puzzle and more. After each of four games were completed, players were rewarded with a collective piece of a spaceship. Once assembled, the could “blast off” to play a fifth game, “Spore Hunter” in their quest to conquer the galaxy.
6K unique players per game each day
Alaska Airlines solidified their reputation for care in the air with an interactive game and quiz on their blog channel. Created via self-service with CataBoom's consulting, this Covid-centric campaign's ROI paid for the platform's cost for the year, awarding players with next-level surprises along the way!