Solution
Dell’s Alienware gaming PCs sought to recharge their brand through clever use of gamification. Together, CataBoom and Alienware developed a four-day Collect & Win program that rolled out daily games, including Match It, Word Fury, a Puzzle and more. After each of four games were completed, players were rewarded with a collective piece of a spaceship. Once assembled, the could “blast off” to play a fifth game, “Spore Hunter” in their quest to conquer the galaxy.
6K
unique players
6K unique players per game each day