Dell – Alienware Collect & Win

Engagement
Puzzle
Awareness
Player Return

Solution

Dell’s Alienware gaming PCs sought to recharge their brand through clever use of gamification. Together, CataBoom and Alienware developed a four-day Collect & Win program that rolled out daily games, including Match It, Word Fury, a Puzzle and more. After each of four games were completed, players were rewarded with a collective piece of a spaceship. Once assembled, the could “blast off” to play a fifth game, “Spore Hunter” in their quest to conquer the galaxy.

Components of Game

Match
Collect and Win
Player Return
Awareness
Consumer Engagement
Puzzle

Campaign Results

6K

unique players

6K unique players per game each day

Give your customers an unforgettable experience.

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