Client Spotlight: Reimagining B2B Engagement with 360Insights

In the competitive B2B landscape, fostering strong engagement with partners, dealers, and distributors is crucial for driving growth and achieving business objectives. However, traditional methods often struggle to cut through the noise and motivate desired behaviors within these networks. 360Insights, a leading provider of channel incentives and engagement solutions, recognized the need for a more dynamic and effective approach. 

Below, CataBoom client Jack Featherstone, Director, Creative Client Engagement at 360Insights, shares how CataBoom's Catapult platform has become a game-changer in their B2B engagement strategy, particularly within their dealer network.

Q: What were your biggest challenges or pain points before using CataBoom's Catapult and services?

Jack Featherstone: Before CataBoom, we struggled with creative ways and easy-to-use software that could add an extra dimension to the way we re-engage low participation in our dealer incentive programs. We faced difficulty in capturing dealer attention and a lack of excitement around training or claim submissions. It was challenging to motivate consistent participation, drive the desired behaviors we needed, and make learning initiatives feel engaging with the same marketing tools we had always used – all without having to create new software platforms ourselves.

Q: How have CataBoom's Catapult and/or services helped you address those challenges?

Jack Featherstone: CataBoom's Catapult platform has been instrumental in injecting excitement into our dealer interactions through gamification. It provides a fun and interactive way for dealers to learn and participate, making the process of claim submission/training more appealing. The physical skill games, for example, have been a fantastic tool for capturing immediate attention, rewarding participation in a memorable way, and incentivizing regular engagement on a consistent basis. It offers something truly unique.

Q: What are some of the key features or benefits of CataBoom's Catapult and/or services that you find most valuable?

Jack Featherstone: We find several features particularly valuable: the ease of use of the Catapult platform to create and deploy engaging games, the variety of gamification mechanics available, and the responsiveness and support from the CataBoom team. Real-time tracking participation has also been incredibly helpful in understanding the impact of our programs.

Q: Can you describe a specific instance(s) where CataBoom's Catapult and/or services led to a positive outcome for you or your business?

We saw a significant positive outcome during a campaign highlighting a recent multi-million-pound European product launch from one of our clients. By implementing a Catapult-powered campaign focused on boosting product and pricing knowledge within key regional markets, we observed over half the user base interacted with the game in the short promotional period the game was live. Retailers were actively participating and seemed genuinely motivated by the interactive nature of the game and the chance to win some incredible experience rewards.

Q: How did CataBoom stand out compared to other gamification or engagement solutions?

Jack Featherstone: Compared to other solutions we considered, CataBoom was by far the most robust platform. It just works, and it works well. The available mechanics eclipses most competitors, and they are easy to set up. I love the amount of control we have over the design and customization, too. As a design team, it's probably one of the most refreshing and creative platforms we get to work on.

Q: What advice would you give to companies considering CataBoom?

Jack Featherstone: Our advice would be to clearly define your engagement goals before diving in. Take advantage of the support and expertise the CataBoom team offers. Don't underestimate the power of well-designed gamification to drive real results.

Q: Would you recommend CataBoom's Catapult and services to others, and why?

Jack Featherstone: Yes, absolutely. We would recommend CataBoom to any company looking to boost engagement, incentivize specific behaviors, and make learning more interactive with their partners or customers. Their platform is user-friendly, versatile, effective, and simple, and their team is supportive, knowledgeable, and collaborative.

‍Ready to reimagine your engagement strategy? Just like Jack and his team at 360Insights, you can break through the noise and create truly engaging experiences. Connect with CataBoom today to explore how our Catapult platform can help you captivate your audience and achieve your business goals with gamification.