This July 11, Taco Bell announced it is reviving its nostalgic countertop Coin Drop game—with a modern twist and the help of the CataBoom Catapult Platform! Moving from its traditional countertop format, this classic of the early 2000s has been reinvented by CataBoom in a new digital form.
Taco Bell Rewards members will receive a digital “coin” when they opt to Round Up their order to the nearest dollar in the Taco Bell app, which gives them a chance to win one of three classic menu items for free, plus ten bonus loyalty points!
Rounded up funds will go directly to the Taco Bell Foundation to support the next generation of leaders with scholarships, grants, and educational experiences. From 2003 to 2016, Coin Drop brought in over $41 million in donations, funding Live Más Scholarships and Community Grants that provided students with the tools needed to further their education and ignite positive change in their communities.
In 2019, the Taco Bell Foundation introduced Round Up—a point-of-sale fundraising program that allows customers the opportunity to donate to the Taco Bell Foundation all year long by “rounding up” their total to the nearest dollar. Since the start of 2023, the Taco Bell Foundation has already raised over $20 million in Round Up donations alone and has its sights set on raising $40 million this year with the help of Coin Drop.
So, even if you don’t win Cinnamon Twists, a Crunchy Taco, or a Bean Burrito, the experience is still a win/win for every player. But hurry—the whole experience ends on August 14, 2023!
Download the Taco Bell app here: https://www.tacobell.com/mobile-app