How to Incorporate Interactive Polling into Your Next Marketing Campaign


What is Interactive Polling?

Interactive polling introduces questions that initiate immediate feedback. This form of gamification helps you unleash the power of cutting-edge technology in live conferences and lectures, interactive workspaces, and anywhere you need to engage people seamlessly.

A cross-industry, cross-platform solution for marketing, company communications, and education, interactive polling can provide instant input for tracking performance.

Unbound by operating system incompatibilities or the need for unique technology, interactive polling is ideal for any situation where immediate feedback is as priceless as engaging your audience.

Whether it’s a TED talk, a keynote speaker, or your third-period professor—even the most enthralling lecturer could use a technological boost when attentions wander. And interactive polls are the perfect conference tech to ensure everyone’s still dialed in. Use an audience response system when you need that tap on the shoulder to make sure your listeners are still with you.

Challenges Improved by Interactive Polling

Interactive polling is valuable for the instant data it provides. It can also ensure events and meetings make the right connections, especially when interests and engagement are more fragmented than ever.

In the modern hybrid or remote work environment, it’s easy for people to be mentally half-present more than half the time. The decreasing attention span means companies and educational institutions may struggle to captivate audiences and students.

Meanwhile, meetings are more packed full of content than ever. Live polling during a data-rich meeting can help you assure attendees are taking in all the key metrics and company goals. 

Interactive polling is also an easy, instantaneous way to get feedback from the quiet ones in the room. Use it to ensure everyone’s on the same page—even the introvert who never raises their voice.

Benefits of Interactive Polling

Let’s look at several real-world scenarios where interactive polling provides an instant resolution for increasing user engagement. 

Interactive polling can streamline presentation response and learning modules, whether you have five attendees or 5,000. Beacon Live, for example, provided Rhode Island Housing with online interactive tools for live lectures, webinars, and webcasts. They used this methodology to track user training and certifications and to centralize educational tools into a single online platform.

HYPHN creates inspiring workspaces designed to increase happiness and productivity. They use interactive polling to get honest answers through anonymity. People who might otherwise hesitate to speak up are freer to share their honest opinions. Similarly, Microsoft used LinkedIn polls to gain valuable anonymous input from 600 senior marketers from around the globe, creating two content pieces stemming from their expertise.

Interactive polling is also a great way to address attendees’ concerns at conferences and conventions. A Chamber of Commerce conference used it for polling attendees for input on the raised points.

Need to get feedback on Facebook? Users were thrilled when the platform decided to bring polls back. Now you can get observations on everything from when to have a virtual happy hour or what recipe to try in a fun, engaging way.

Catching Their Attention for Big Sales Events

Finally, catching an audience’s attention for big sales events is the perfect moment for interactive polling. Set your Black Friday strategy apart with gamification by posting a Black Friday poll or quiz in your Instagram Stories. When you ask your audience what products they hope to save on, you’re also remind them Black Friday is right around the corner.

4 Great Ways to Use Interactive Polling

Consider these four practical ways to use interactive polling to rally interest and gather important data:

1. Quizzes: Quizzes are potent tools to help you collect emails or lead potential customers. Create a personality quiz, or gauge people’s interest in particular products—the possibilities are (almost) endless.

2. Q&A
: Interactive polling in a classroom or conference setting allows participants to provide questions and feedback. Use their input to find the answers to the most common questions and concerns.

3. Surveys: Human resources can use a survey to gauge how employees work at different career stages. Poll or surveys are also helpful during onboarding, training, or performance reviews to discover where there’s room for improvement.

4. Multiple Choice
: The no-brainer method for creating a pop quiz, multiple-choice tests make grading a breeze. The best way for a busy teacher to take a break; this type of quiz also pushes students to review bits of information each day while helping to reinforce concepts that may be unclear. 

Start Using Interactive Polling Today!

However you plan to integrate gamification, CataBoom can help you do it while gaining momentum with your marketing success. Schedule a demo with us today!