Gamification is the use of gaming techniques to create an interactive experience that encourages participation, engagement & loyalty. Gamification is widely used to bolster the success of marketing efforts. Only recently, however, have HR departments started to realize the big impacts of engagement, productivity, and employee satisfaction using gamification methods.
The benefits are clear: Gamification can lead to more motivated employees, better online reviews, and lower turnover rates.
Here are 11 gamification benefits for HR Departments that can improve everything from wellness to team unification.
You want to see real examples of gamification in HR, and we can’t blame you because gamification at work can go very wrong if the game is not designed well.
Mike Brennan, President and Chief Service Officer at Leapgen (a digital transformation company and HR consultancy) advises, “A lot of this comes down to who are you designing the game for, what is the logic, what are the themes, what is the tone of the game, and is it appropriate for the target population? The answers to those questions are going to be different depending on the scenario, the behaviors you are trying to drive and, most importantly, the people who are involved.”
Well-designed gamification in HR examples can include:
When designing gamification activities, it can be helpful to allow for these beneficial characteristics:
Kick’s Shoes has really taken off, thanks to a social media campaign that went viral on TikTok. Customers are pouring in every day, and the HR department needs to add over a dozen employees to their roster—fast.
They decided to sprinkle gamification elements throughout their hiring process to attract the most enthusiastic and relevant candidates to represent their young-and-growing brand.
One major change they made was to replace the application process with a game. Candidates no longer have to write and upload boring resumes that are hard to sort through and evaluate. Instead, candidates play a game that requires some effort and commitment to complete.
In the end, Kick’s Shoes was able to quickly get people in place so order fulfillment and customer service could continue without a hitch while their branding and culture remained intact.
A wireless network consulting firm, WiWork, has had steady sales numbers for three years straight, which is great. However, the director has decided the clock has run out on consistency and it’s time to push sales revenue to the next level.
To break the sales team out of their rut, WiWork had a game designed to motivate and incentivize players to achieve higher revenue goals.
WiWorks’ sales team has enjoyed having their tasks and goals gamified. The recognition and rewards they attain boost their confidence and get them working harder than ever at winning more commission for themselves and higher revenue for the company.
The value of the worldwide gamification market has jumped from less than $5 billion in 2016 to almost $12 billion in 2021—and for good reason. Time and again, organizations are seeing a very high ROI on engagement and gamification platforms like CataBoom.
CataBoom is trusted by some of the largest and most respected brands in the world. If you want to join the likes of Samsung, T-Mobile, Warner Bros., Kellogg's, and PepsiCo, schedule a demo now!