.jpg)
Beyond Points and Purchases: Michaels Supercharges Loyalty with Gamification
In the ever-evolving world of retail, simply offering points and discounts isn't enough to capture and retain customer loyalty. Michaels, the go-to destination for creative enthusiasts, understands this and took a bold step to supercharge its loyalty program. Through a strategic partnership with CataBoom, Michaels successfully harnessed the power of gamification to create engaging experiences that go beyond traditional loyalty acquisition and engagement tactics.
A prime example of this innovative approach is Michaels Rewards Appreciation Days. This campaign leveraged CataBoom's dynamic MatchIt and SwipeIt game mechanics to inject excitement and interactivity to amplify its loyalty program. Members were invited to play these branded games weekly, offering them a daily chance to win instant prizes of $50 Michaels Rewards Dollars, and the thrill of competing for three grand prizes of $1,000 Michaels Rewards Dollars.
Check out what Emily Dieter, Loyalty Lead at Michaels, had to say about her experience with CataBoom:
Q: What goals were/are you aiming to achieve with CataBoom/Gamification?
Emily Dieter: When we started to explore the opportunities with CataBoom, we were looking for something fun and different – a way to engage both our new and existing members with a no-purchase necessary sweepstake. While we hoped to see increased engagement, we were genuinely surprised by the sheer number of new members these sweeps attracted!
Q: How did CataBoom stand out compared to other gamification or engagement solutions?
Emily Dieter: Having worked with various gamification and sweepstakes companies in the past, CataBoom’s Catapult platform truly stood out for its turn-key nature. Plus, CataBoom provided excellent project management support and was very cost-effective, which was a significant advantage for us.
Q: How easy or challenging was it to get CataBoom up and running?
Emily Dieter: Overall, working with the Catapult platform was remarkably easy. The added support from CataBoom’s project management team ensured that our internal team could consistently meet deadlines and effectively measure the overall success of our campaigns.
Q: What are some fun and interesting things you have done/are planning to do with the platform?
Emily Dieter: The games are, in my opinion, the most exciting part! With each of our sweepstakes, we've customized a branded game that not only added an extra layer of engagement but also effectively brought our brand and featured products into the spotlight in a fun and interactive way.
Q: How has CataBoom impacted the key metrics you are focused on?
Emily Dieter: We were particularly impressed by the number of new memebers our CataBoom-powered sweepstakes drew in. The platform's metrics allowed us to cross-reference and analyze the data, providing valuable insights into what drove our successes.
Q: What advice would you give to companies considering CataBoom?
Emily Dieter: Partnering with CataBoom is a fantastic way to test the waters of gamification. Plus, the platform offers scalability, allowing you to implement more sophisticated and ongoing strategies as your needs evolve.
Q: How likely are you to recommend CataBoom’s platform?
Emily Dieter: I definitely recommend CataBoom’s Catapult platform. The ease of use and turn-key solutions combined with the consistent support provided at every step of the way makes CataBoom an invaluable partner.
Reimagine Your Loyalty Program
Michaels success story demonstrates the power of CataBoom's Catapult gamification platform to transcend traditional loyalty tactics. By leveraging gamification, brands can create immersive loyalty amplification experiences that resonate with customers on a deeper level, fostering stronger connections to drive more meaningful results.
Unlock the Potential of Gamification for Your Brand:
- Go beyond points and discounts: Discover how Catapult's flexible platform can create engaging sweepstakes, interactive games, and personalized experiences that capture attention and drive participation.
- Create memorable moments: Learn how CataBoom's turn-key solutions and dedicated support can help you craft unique campaigns that leave a lasting
impression on your customers. - Drive measurable results: Explore how you can leverage data-driven insights to measure the impact of your gamified loyalty initiatives and optimize for maximum impact.
Don't just reward your customers – captivate them. Contact CataBoom today to explore how the Catapult platform can help amplify your loyalty program in ways that truly stand out.
.svg)