Solution
To promote the B2B company Astanza Lazer's innovative tattoo removal technology, CataBoom developed a festive Scratch Off game aligned with the holiday season. Players could remove ink off the arm of a cartoon reindeer, revealing whether they were "naughty" or "nice" (aka prize winning) in the process. Nearly 10,000 players took a turn to see if they won rewards ranging from a free webinar to laser machine battery charges and Amazon gift cards.
Increased
Sales
Increased sales from game engagement
2X
Engagement
2X the normal campaign engagement