Solution
What’s more rewarding than a travel-themed slot machine that pays off big? Both travelers and employees who checked into Best Western’s app played this CataBoom game for loyalty point prizes ranging from 250 points up to the grand prize of 150,000 points. This B2C and B2E experience re-engaged dormant members and helped expand the new member base with 2X the normal campaign engagement.
2X
Engagement
2X the normal campaign engagement