Carl's Jr. Need Burger, Get Burger

Instant Win
Loyalty Amplification
App Engagement

Solution

This campaign featured CataBoom’s Catch & Avoid game where players drove to a virtual restaurant, collecting burgers and dodging hazards for daily chances to instantly win free food and discounts. Customer prize redemption required an app download and Carl’s Jr. loyalty program “My Rewards” enrollment, successfully boosting customer membership and driving app usage. Unlike previous coupon offers, this fun, daily interaction extended and strengthened customer engagement and loyalty app adoption.

Components of Game

App Engagement
Loyalty Amplification
Instant Win Engine

Campaign Results

2X

Website Traffic

2x increase in website traffic during the campaign period

25%

Members Reengaged

25% of prize redeemers were lapsed members reengaged

25%

New Members

25 of prize redeemers were new members

Give your customers an unforgettable experience.

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See who else we've helped

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