Solution
This campaign featured CataBoom’s Catch & Avoid game where players drove to a virtual restaurant, collecting burgers and dodging hazards for daily chances to instantly win free food and discounts. Customer prize redemption required an app download and Carl’s Jr. loyalty program “My Rewards” enrollment, successfully boosting customer membership and driving app usage. Unlike previous coupon offers, this fun, daily interaction extended and strengthened customer engagement and loyalty app adoption.
2X
Website Traffic
2x increase in website traffic during the campaign period
25%
Members Reengaged
25% of prize redeemers were lapsed members reengaged
25%
New Members
25 of prize redeemers were new members