Bottoms up! To celebrate Dewar’s Scratched Cask launch, Cataboom provided a scratch game card to celebrate the scratching and charring process utilized in making the scotch. Consumers won cocktails featuring the spirit they could redeem at participating bars, plus a coupon or rebate to buy the product. A second CataBoom game allowed Dewars to reimburse the watering holes based on game play redemptions.
Highly interactive and fun
Alaska Airlines solidified their reputation for care in the air with an interactive game and quiz on their blog channel. Created via self-service with CataBoom's consulting, this Covid-centric campaign's ROI paid for the platform's cost for the year, awarding players with next-level surprises along the way!