Bottoms up! To celebrate Dewar’s Scratched Cask launch, Cataboom provided a scratch game card to celebrate the scratching and charring process utilized in making the scotch. Consumers won cocktails featuring the spirit they could redeem at participating bars, plus a coupon or rebate to buy the product. A second CataBoom game allowed Dewars to reimburse the watering holes based on game play redemptions.
Highly interactive and fun