European Wax Center

Scratch Off
Quiz
Engagement

Solution

European Wax Center teamed up with CataBoom to help local engagement and appointment bookings for new store openings. This beautifully designed campaign included a gamified experience that engaged clients between a new store announcement and its Grand Opening day. The experience kicked off with a video of stirring wax along with a unique quiz and scratch mechanic highlighting EWC's impeccable standards. Wrapping up with a spin-to-win, participants who completed the games received a coupon for future treatments. By educating customers about European Wax Center's process in a fun and engaging way, the game rewarded new and returning clients with customized content to keep them returning for more.

Components of Game

Scratch
New Store Launch
Spin to Win
Customer Engagement
Quiz

Campaign Results

97.7%

email completions

97.7% entering email to completion

4,303

games

4,303 total games completed

4,826

emails

4,826 total emails collected

Give your customers an unforgettable experience.

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