European Wax Center

Scratch Off


European Wax Center teamed up with CataBoom to help local engagement and appointment bookings for new store openings. This beautifully designed campaign included a gamified experience that engaged clients between a new store announcement and its Grand Opening day. The experience kicked off with a video of stirring wax along with a unique quiz and scratch mechanic highlighting EWC's impeccable standards. Wrapping up with a spin-to-win, participants who completed the games received a coupon for future treatments. By educating customers about European Wax Center's process in a fun and engaging way, the game rewarded new and returning clients with customized content to keep them returning for more.

Components of Game

New Store Launch
Spin to Win
Customer Engagement

Campaign Results


email completions

97.7% entering email to completion



4,303 total games completed



4,826 total emails collected

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