Game Show Network - Wheel of Fortune App

Player Return
All

Solution

To  improve daily player return rates to their recently launched Wheel of Fortune game, Game Show Network (GSN) integrated a Scratch and Win game into their app.  Every day, the game gave players two chances to earn  virtual coins, eGift cards or  a grand prize of $5,000! For their second game, they were prompted to watch a promo video before scratching. 

Components of Game

Scratch Card

Campaign Results

80%

return rate

80% scratcher return rate

30%

increase return traffic

30% increase in daily return traffic

Give your customers an unforgettable experience.

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