To improve daily player return rates to their recently launched Wheel of Fortune game, Game Show Network (GSN) integrated a Scratch and Win game into their app. Every day, the game gave players two chances to earn virtual coins, eGift cards or a grand prize of $5,000! For their second game, they were prompted to watch a promo video before scratching.
80% scratcher return rate
increase return traffic
30% increase in daily return traffic