To celebrate the 10th anniversary of its Fuel Rewards program, Shell gassed up member enthusiasm with the help of the CataBoom Catapult platform! Designed to drive engagement and reward members, this Collect and Win campaign prompted players to complete a series of tasks for a chance to spin the prize wheel. Presented on a microsite hosted outside of Shell’s core sites, the four-month program drove activity by allowing Rewards members to earn eight badges by watching in-app videos, quiz, purchasing in-store, or using the Shell app. New tasks were presented each month, and once completed, progress was highlighted on the game board for the entire Shell community to view.
9.7 million visits to game board
Alaska Airlines solidified their reputation for care in the air with an interactive game and quiz on their blog channel. Created via self-service with CataBoom's consulting, this Covid-centric campaign's ROI paid for the platform's cost for the year, awarding players with next-level surprises along the way!