To celebrate the 10th anniversary of its Fuel Rewards program, Shell gassed up member enthusiasm with the help of the CataBoom Catapult platform! Designed to drive engagement and reward members, this Collect and Win campaign prompted players to complete a series of tasks for a chance to spin the prize wheel. Presented on a microsite hosted outside of Shell’s core sites, the four-month program drove activity by allowing Rewards members to earn eight badges by watching in-app videos, quiz, purchasing in-store, or using the Shell app. New tasks were presented each month, and once completed, progress was highlighted on the game board for the entire Shell community to view. 

Components of Game

Member Rewards
Customer Engagement
Collect and Win

Campaign Results

9.7 million


9.7 million visits to game board

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