Southwest Airlines shined a spotlight on sustainability during their 2023 Earth Month Sweepstakes. With the help of CataBoom’s Catapult platform, SWA launched a fun and interactive way to educate employees about the company’s sustainability goals across its four strategic pillars (Reduce, Replace, Offset, Partner). Deployed during the days leading up to Earth Day 2023, the collect and win board utilized a three-question quiz followed by Pop 2D, Puzzle, and Memory games randomly awarding players a $50 gift card or an up-cycled product. Players who collected all four badges could play an extra game with additional prizes, prompting high engagement throughout the experience.
575 completed plays per day
Total Unique Collect Plays 6,746
Total Entries Received 2,281
Alaska Airlines solidified their reputation for care in the air with an interactive game and quiz on their blog channel. Created via self-service with CataBoom's consulting, this Covid-centric campaign's ROI paid for the platform's cost for the year, awarding players with next-level surprises along the way!